Acquisition of Preeminent Entertainment Company by Investment Entity

Represented the owners of Break The Floor Productions, a preeminent dance entertainment company, encompassing touring theatrical productions, dance workshops, photo and video production, corporate events and apparel in its acquisition by an investment entity. 

Strategic Investment in Leading Dance and Entertainment Companies

Represented Break the Floor Productions in a groundbreaking dance industry transaction. TZP Group (“TZP”), a multi-strategy private equity firm, made strategic investments in Break The Floor Productions and Star Dance Alliance to create Dance One Holdings, LLC, the largest holding company of dance brands in the world. This investment represents the largest institutional investment in the dance industry as of the date of the deal.


Represented Client in Reverse Take-Over Transaction Valued at $5.5B

Represented Nano Cures International, Inc., a US-based company focused on transforming the development and delivery of cures to major health conditions and diseases, in a definitive arrangement agreement (the "Arrangement Agreement") with Craft 1861 Global Holdings Inc. ("Craft Global"), a publicly traded Canadian corporation. The Arrangement Agreement sets out the definitive terms upon which Nano will acquire Craft Global in a reverse take-over transaction valued at $5.5B.


CreateMe – Acquisition of the Outstanding Equity of Product Personlization Platform

Represented CreateMe in connection with its acquisition of the outstanding equity of a premium product personalization platform. 

Represented Legends in connection with a Master Management Service Agreement

Represented Legends in connection with a Master Management Services Agreement with Glytch, Inc., a provider of professional esports stadiums with location-based entertainment and live broadcasting.


Legends Hospitality – Master Management Services Agreement with 3ICE

Represented Legends in connection with a Master Management Services Agreement with 3ICE, an organizer and operator of a three-on-three professional hockey league. This strategic partnership will support and accelerate the growth of the new independent North American hockey. In addition to managing several lines of revenue generating operations for 3ICE, Legends will make a minority investment in the league.


Formed Joint Venture in the U.S. Led by a Well-Known Turkish Company and Drafted Accompanying Agreements

Formed a joint venture in the United States led by a well-known Turkish shipping company and drafted the shareholders' agreement governing the relationship between the corporation and its US stockholders.

Represented Legends in Minority Investment and Strategic Partnership with TeamTrak Cycling

Represented Legends in its strategic partnership and minority investment in TeamTrak Cycling League, an entity of World Cycling Limited, to support the launch and growth of the startup indoor cycling league. TeamTrak is an innovative, proprietary format of indoor velodrome racing. The partnership spans revenue-generating sponsorship sales and omnichannel merchandise services as well as a minority investment in TeamTrak.

Legends will manage a data-driven approach for TeamTrak, leveraging data and analytics to provide fan insights and asset valuation to drive sponsorship sales and overall revenue-generating opportunities for the league.  Legends will also provide broadcast and media rights partnership support for TeamTrak. With the growth of TeamTrak, the league will have access to Legends’ intelligence-fueled 360-degree service solutions. 


Represented Apparel Manufacturing Platform in Equity Purchase Agreement

Represented automated, vertically integrated, and on-demand apparel manufacturing and customization platform in its acquisition of the outstanding equity of a subsidiary of a provider of digital commerce solutions. In connection with the equity purchase, the Herrick team also negotiated several commercial agreements, including a client services agreement and a transition support agreement between the buyer and the seller.  

Acquisition of Global Data and Analytics, Innovation and Digital Media Agency

Represented Legends in its acquisition of 4Front, a global data and analytics, innovation and digital media agency.  4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division, building on Legends’ expertise in data consulting and digital activation.  Legends Global Technology Solutions is an industry leading sports and entertainment digital, technology and experiential advisory with the deepest experience in some of the largest, most complex projects in the world of sports and entertainment.


Venture Capital Firm – Fund Formation and Portfolio Investments

Advised venture capital firm on various matters including the structuring and drafting of documents relating to fund formation, capital raising, corporate, securities, compliance and accompanying tax issues associated with fund formation, and portfolio investments.

Global Provider of Cloud Based Software – Acquisition of Cyber Threat Detection Company

Advised Datto Holding Corp. (NYSE:MSP), the leading global provider of cloud-based software and technology solutions purpose-built for managed service providers (MSPs), as lead counsel in connection with its acquisition of BitDam Ltd. (“BitDam”), an Israel-based cyber threat detection company. BitDam’s cyber-defense platform secures collaboration tools, such as M365 and Google Workspace, from ransomware, malware, and phishing.

Prominent Sports Memorabilia Auction House – Purchase of Collection of Memorabilia

Representing Lelands, the first sports auction house and premier appraisers and authenticators of sports collectibles, in the purchase of a prominent sports memorabilia collection that included collectibles that spanned several decades. 

Marcus & Millichap Acquisition of Dallas Based Commercial Real Estate Finance Intermediary

Represented Marcus & Millichap, Inc., a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services, in its acquisition of Metropolitan Capital Advisors (MCA), a commercial real estate finance intermediary specializing in arranging debt and equity for commercial real estate on behalf of developers, investors and owners.