How Bernie Williams got to Carnegie Hall

Herrick is proud to sponsor Bernie Williams & Jonathan Tetelman's concert at Carnegie Hall, recently featured in an article in The New York Times. 

The article noted that the "concert at Carnegie Hall was the brainchild of [corporate associate] Adam [Unger], who had met Williams when he was a 14-year-old ball boy with the Yankees. Adam later played for the Yankees’ team in the Gulf Coast League, then became an opera singer and is now a sports lawyer."

"I was like, no one’s using this guy" — Williams — "the way that he should be used" as a guitarist, Adam said.

To test that idea — and to promote the concert among baseball fans who might not think about going to Carnegie Hall — Adam made the rounds of bars and bodegas around Yankee Stadium during the final game of the American League wild card series last week. "This is what the Metropolitan Opera is trying to do," he said. "Put more butts in seats and expand the audience."

Adam said he had heard a reporter asked Williams how being a Yankee had prepared him to be a musician. Adam said Williams’s answer was it was the opposite — learning music as a child had prepared him to be a professional athlete.

Read the full article in The New York Times here. Access may require a subscription.