The Name Game: Sports Facility Naming Rights and Sponsorships

September 27, 2016
Herrick, Feinstein LLP

2 Park Avenue

New York City

Corporations spend more than $60 billion on sports sponsorships every year – and that number continues to rise. Savvy executives know that these partnerships can be very valuable, when executed and managed correctly. Herrick's Sports Law Group hosted industry experts for a lively conversation on naming rights and the sports sponsorship market. Panelists discussed recent high-profile deals, new strategies companies are using to increase fan awareness and engagement, and key business considerations when contemplating a sponsorship or naming rights transaction.


  • Terry Lefton, Editor-at-Large, SportsBusiness Journal and Sports Business Daily


  • Hymie Elhai, Senior Vice President, Business Affairs and General Counsel, New York Jets
  • Abby Elu, Marketing Manager, Mainstream RTS Soup Activation, Campbell's Soup Company
  • Chris Lencheski, Vice Chairman and CEO of IRG Sports + Entertainment - a TPG Specialty Lending Company
  • Irwin Kishner, Partner, Herrick, Feinstein LLP
  • Jared Bartie

Connect with us on Twitter: @HFsportslaw.

From left to right: Irwin Kishner, Hymie Elhai, Chris Lencheski, Abby Ely, Jared Bartie and Terry Lefton.