Represented Platform in League Formation and Player Retention Agreements
Represented a leading sports, media entertainment and lifestyle platform in connection with the formation of Dunkman, the world's first professional global dunk league. Herrick’s representation included the preparation of player retention agreements.
Dunkman was formed to transform dunk competitions into a fully realized professional sport, providing top dunkers from around the world with a platform to showcase their talent. The inaugural season will feature 24 of the best dunkers competing live in a brand-new league format. Shaquille O’Neal will serve as the commissioner of Dunkman. The inaugural season of Dunkman will be distributed in Summer 2026 across TNT, TBS, truTV and HBO Max with additional content across Dunkman social media channels, Bleacher Report, House of Highlights and YouTube.