Tennis-Serena in the broadcast booth? The ball is in her court

September 6, 2022 – Media Mention
Reuters; Nasdaq; MSN

Irwin Kishner, co-chair of Herrick's Sports Law Group, was quoted in an article in Reuters discussing Serena Williams' potential transition from the tennis court to the broadcast booth after she "bid an emotional farewell to the sport she dominated for over two decades at the U.S. Open." The article discusses the leap that some significant sports figures have taken into broadcast to stay close to the game and maintain the strength of their brand. The article further notes that some players have entered the commentary booth "before they've even called time on their career," while others have taken their time before stepping in front of the camera. 

“While she may be old in the context of professional tennis players, she’s still a very young woman and still has many years of earning potential,” said Kishner. “Staying close to the sport can only enhance that and there are plenty of examples of superstar athletes who transitioned to the booth and have done so in a very successful and financially rewarding manner from Troy Aikman to Charles Barkley.”

Read the full article in Reuters here