Seven Actions to Achieve New Business Success for Your Law Firm
Herrick counsel Ronald Levine was quoted in Corporate Counsel Business Journal about business development for law firms. The article outlined how the COVID-19 pandemic impacted many of the typical venues that attorneys use to connect with clients like dinners, conferences and sports games. It highlighted the importance of referrals from fellow attorneys, stating, "Data shows that for large and medium size firms, as well as specialty firms, a considerable percentage of new business comes from attorney referrals."
Ron reflected on the importance of thought leadership in the space, saying, "When asked to recommend an attorney, I seek a leader in the relevant practice area." He explained, "My client and I may not have seen the lawyer in action, so we begin by reviewing their bio and experience. But the icing on the cake is references to their presentations, media commentary and writings on the subject, as well as noteworthy observations by others who sought out that lawyer’s perspectives and predictions."
Read the full article in Corporate Counsel Business Journal here. Access may require a subscription.