Creating an Effective Anti-Counterfeiting Strategy on a Tight Budget
September 30, 2025 – Loss Prevention MagazineKnockoffs are everywhere — from shady websites to mainstream marketplaces — and they’re costing brands more than lost sales.
In his latest article for Loss Prevention Magazine, Milton Springut, partner in Herrick's Intellectual Property and Technology Group, notes that for retailers and loss prevention teams, counterfeiting is a growing threat to customer trust, brand value, and revenue.
A four-step resource conscious framework to help retailers and asset protection teams assess and combat counterfeiting is introduced, starting with how to pinpoint and measure the real impact of fakes in the marketplace.