Milton Springut, Partner

You've assessed the threat, set your priorities, and locked down your IP foundation — now it's time to actually fight back. In the fourth and final installment of this series in Loss Prevention Magazine, Milton Springut, partner in Herrick's Intellectual Property and Technology Group, breaks down the three enforcement tactics and three core tools every brand needs to run a high-impact anti-counterfeiting program, even on a tight budget. The goal isn't to stop every knockoff — it's to make your brand not worth the trouble.

In the article, Milton noted, "At first blush, the goal seems obvious: stop the knockoffs. But the reality is more complicated. For many brands—especially when a product is 'hot'—complete elimination can be unrealistic. A better goal is the same one LP uses for other persistent threats, like shoplifting: minimize the loss and reduce the presence of knockoffs in the marketplace."

Read the full article in Loss Prevention Magazine here. Access may require a subscription.