Guinness relaunches ‘The World’s Cup’ tagline as ambush marketing season begins
Irwin Kishner, co-chair of Herrick's Sports Law Group and co-chair of Herrick's Corporate Department, was quoted in Sports Business Journal in an article discussing the relaunch of the tagline "The World's Cup" by Guiness to coincide with the upcoming FIFA World Cup and the potential IP considerations regarding the term "World Cup." The article discusses the various contexts and uses of the term, including other sporting events that have used the same appellation.
"Absent specific facts and circumstances, a 'world cup' for drinking seems like a very defensible use," said Irwin. "These sorts of cases have often been very good annuities for the legal profession. I can assure you lawyers studied this exhaustively."
Read the full article in Sports Business Journal here. Access may require a subscription.