Conversation with Ben Weiss, Founder of Crook & Marker and Bai Brands and the author of Basementality

February 26, 2021

Herrick's General Counsel and Chair of Rutgers University's External Advisory Board for the Institute for Food, Nutrition, and Health, Ronald Levine, co-moderated "A Conversation with Ben Weiss" for Rutgers University. 

Mr. Weiss founded Bai Brands in 2009 and, in just seven years, it become one of the fastest-growing brands in the beverage industry, leading to its $1.7 billion acquisition by Dr. Pepper Snapple Group. In his new book, Basementality, Ben shares how he built Bai, from a basement startup to an industry disruptor.