Combating Knockoffs: Prioritizing Your Response Strategy

Milton Springut, partner in Herrick's Intellectual Property and Technology Group, authored an article for Loss Prevention Magazine discussing how savvy loss prevention teams prioritize their anti-counterfeit efforts to avoid playing whack-a-mole with counterfeiters and  target the threats that actually matter to their bottom line using a proven three-step evaluation framework that goes beyond gut instinct to systematically assessing channel overlap, reputation risks and direct sales impact.

In the article, Milton noted that "there’s no universal answer to prioritization. For your organization, the right priorities will depend on what most threatens your business objectives—whether it’s customer trust, reputation, or direct revenue loss."

Read the full article in Loss Prevention Magazine here.