NFL-Yahoo Dealings Signal Changing Sports Media Landscape
Daniel Etna was quoted in Law360 (subscription only) about the potential for Yahoo or other non-traditional media programmers to bid for the rights to broadcast additional NFL games. Yahoo had the exclusive global rights to live-stream a game between the Buffalo Bills and Jacksonville Jaguars in October from London's Wembley Stadium. "It is a real friction point in over-the-top programming," Etna said. "Now you have a situation where it is not just the standard cable companies that are potentially going to be vying for actual game rights. This could be the beginning of a new trend where Yahoo and perhaps some other internet giants like Google start getting involved in the distribution game."