An Uphill Course

October 22, 2018 – Media Mention
Medium

Irwin Kishner was quoted in Medium, discussing the process of getting a sport included in the Olympics. Kishner spoke to the significance of a new sport providing global participation with fans, particularly with younger audiences, such as Millennials. Kishner stated, “the IOC (International Olympic Committee) is being very proactive in recognizing the importance of that [Millennial] audience. They don’t want to allow competitors like ESPN’s X Games to challenge the sanctity of the Games.”