The Name Game: Sports Facility Naming Rights and Sponsorships

September 27, 2016 at 6:00pm8:00pmToday
Herrick, Feinstein LLP

2 Park Avenue

New York, NY

Corporations spend more than $60 billion on sports sponsorships every year – and that number continues to rise. Savvy executives know that these partnerships can be very valuable, when executed and managed correctly. Herrick's Sports Law Group will host industry experts for a lively conversation on naming rights and the sports sponsorship market. Panelists will discuss recent high-profile deals, new strategies companies are using to increase fan awareness and engagement, and key business considerations when contemplating a sponsorship or naming rights transaction.

Moderator:       

  • Terry Lefton, Editor-at-Large, SportsBusiness Journal and Sports Business Daily

Speakers:

  • Hymie Elhai, Senior Vice President, Business Affairs and General Counsel, New York Jets
  • Abby Elu, Marketing Manager, Mainstream RTS Soup Activation, Campbell's Soup Company
  • Chris Lencheski, Vice Chairman and CEO of IRG Sports + Entertainment - a TPG Specialty Lending Company
  • Irwin Kishner, Partner, Herrick, Feinstein LLP
  • Jared Bartie, Partner, Herrick, Feinstein LLP

To register for this event, please email, [email protected].

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