Luxury Outlook Summit 2026 – Day 1
Milton Springut, partner in Herrick's Intellectual Property and Technology Group, participated in a panel discussion titled "Reviving Desire and Demand Across Markets, Generations and Product Lines" at the Luxury Outlook Summit 2026.
Discussion topics included:
- What will luxury brands and retailers need to do to entice aspirational, wealthy and UHNW customers back to the market?
- How should luxury marketers and professionals approach customer acquisition and retention as AI changes the rules for product discovery, reputation management and eventually retail and ecommerce?
- What type of marketing and retail resonates with younger generations?
Speakers:
- Mickey Alam Khan, CEO, Luxury Roundtable and Luxboro
- Guillaume Benezech, Senior Director for Global Brand Management, The Ritz-Carlton and Ritz-Carlton Reserve
- Melissa Krueger, CEO, Classic Vacations
- Caitlin Austin, Senior Vice President of marketing, Exclusive Resorts and onefinestay
- Bobby Bonett, President, Sandow Design Group
- Anna Zarro, President, Macklowe Properties' One Wall Street
- Milton Springut, Partner, Herrick