DraftKings, New York Giants Agree to Exclusive Sports Betting Deal

September 16, 2020 – Media Mention

CNBC interviewed Daniel A. Etna, co-chair of Herrick's Sports Law Group, regarding DraftKings' exclusive deal with the New York Giants, which makes DraftKings the Giants’ official sports betting and daily fantasy sports partner, allowing the company to access team trademarks and logos as it looks to continue building its brand on the gambling front.

When asked for comment, Etna opined that the deal was "brilliant for DraftKings to put them above the competition or at least create some sort of mental name recognition or association" for fans seeking sports wagers." Further noting that "[t]hey're looking for a way to distinguish themselves and become the Nike [of sports gambling] – so when you think of sports betting, it's DraftKings." Etna said that "[t]his is another twist of what DraftKings has done in the past; increase the awareness of the brand and make it the brand that you think of when you want to place a bet."

In discussing digital gaming and the emergence of the micro betting market, Etna noted that "[i]f that catches on, it's just going to further increase the value of these companies." 

"I think the industry will continue to see an uptick," Etna added. "When is it going to flatten out? I haven't done the math, but I would still say this is a growth industry."