Firms Train Sights on MTA Licenses

January 30, 2011 – Media Mention
Crain’s New York Business
Barry Werbin is quoted in "Firms Train Sights on MTA Licenses," which discusses the growing popularity of New York City subway merchandise and how several entrepreneurs have licensing contracts with the MTA. Barry explains that entrepreneurs must have solid projections of what they can sell and how much demand there is for their product before entering into these contracts.