NHL, MLB Digital Media Arm Ink $1.2B Streaming Rights Deal

August 4, 2015 – Media Mention

Dan Etna was quoted in Law360 about the $1.2 billion media rights partnership recently announced between the National Hockey League and Major League Baseball Advanced Media (MLBAM), the digital media arm of Major League Baseball, giving MLBAM rights to distribute streaming NHL games. According to Etna, "... the content and the functionality that [MLB Advanced Media] was able to successfully launch into the marketplace was something I don't think the National Hockey League could replicate in the near term or had the desire to replicate given that this platform is already up and running."