Conflict That Lies within the Fenway Sports Groups Blueprint

Irwin Kishner and Daniel Etna were quoted in Sports360° regarding the business and marketing strategy of Fenway Sports Group (FSG), owners of the Boston Red Sox and the English Premier League club Liverpool F.C. Commenting on their ownership of both teams, Kishner said, “FSG knows exactly what they are doing with…two of the most famous franchises in sport. The American sports ownership model is far ahead of what they have in Europe. If you take American business principles and apply that to teams in the Premier League, you will soon see a myriad of new revenue streams.” Commenting on fan concern over the state of Liverpool F.C., Etna said,“FSG is trying to rebuild the team while also making the club functional in a business sense. When that intersects with what the fans are looking for, it often creates issues.”