Anheuser-Miller Tie-Up Won’t Brew Trouble for Sports Ad Biz

September 23, 2015 – Media Mention

Irwin Kishner was quoted in Law360 regarding the impact of a potential merger between Anheuser-Busch InBev NV and SABMiller PLC on beer advertising in professional sports. "This is one category, obviously a substantial category, but there is such demand for the asset that I just think that to the extent that there is any pricing pressure, others will come in and elevate," Kishner said. "I understand that while beer is a large sponsor for events, I still don't think that there would be less sponsorship spending because there is one less competitor in the market."