The Impact of Social Networking on the Sports World

November 17, 2009
Herrick, Feinstein LLP

2 Park Avenue

New York City

Herrick, in conjunction with the New York State Bar Association's Entertainment, Art and Sports Law Section, hosted a seminar to discuss how social networking is impacting the business of sports today from the perspective of copyright owners, distribution partners and athletes.

1.5 MCLE Credits in Professional Practice were offered.

Topics discussed:
How are leagues, teams and athletes using social networking to promote themselves and their products?
What are the risks associated with use of social networking platforms?
Who controls the ownership of content -- the league, the team or the individual?
Does this impact the League news policies? Does this impact on the exclusivity of television agreements?
Does this fall within a news exception or other fair use category? How would that affect copyright owners?
Relevant cases - Mark Cuban's position against bloggers, Olympics blogging policy, Viacom v. YouTube and Google, New York Rangers vs. NHL

Lawrence Epstein, Executive Vice President, Ultimate Fighting Championship
Jeffrey Gewirtz, Senior Vice President, NETS Basketball/Brooklyn Sports & Entertainment
Steven Herz, Founder and President, If Management
Elizabeth Matthews, Executive Vice President, MTV Networks