Conversation with Ben Weiss, Founder of Bai
Herrick's general counsel, Ronald Levine interviewed Ben Weiss, the entrepreneur who developed Bai in his basement and turned it into a major success. Bai Brands was founded in 2009 and in just seven years became one of the fastest growing brands in the beverage industry, eventually leading to its $1.7 billion acquisition by the Dr. Pepper Snapple Group. The program was sponsored by the Master of Business & Science Program at Rutgers University.