Conversation with Ben Weiss, Founder of Bai

December 10, 2020
Zoom Webinar

Herrick's general counsel, Ronald Levine interviewed Ben Weiss, the entrepreneur who developed Bai in his basement and turned it into a major success. Bai Brands was founded in 2009 and in just seven years became one of the fastest growing brands in the beverage industry, eventually leading to its $1.7 billion acquisition by the Dr. Pepper Snapple Group. The program was sponsored by the Master of Business & Science Program at Rutgers University.