How well you protect your intellectual property–from tangible products to novel ideas–can make the difference between the success or failure of your business. You can rely on Herrick's experience in enforcing and protecting assets and rights involving copyrights, trademarks, unfair competition, trade dress, dilution, patent transactions (non-prosecution), counterfeiting, domain names, false advertising, trade secrets, publicity, privacy and moral rights, and in exploiting those rights through comprehensive licensing, co-marketing and advertising agreements. We can also help you set up sweepstakes and other promotional programs in compliance with state and federal regulations.