Why Disney Nabbed Playdom
August 2, 2010 -- InternetEvolution.com
Disney's $763 million acquisition of Playdom -- one of the big three developers of social games played on Facebook, MySpace, and the other social networks -- was shrewd, John Rogers says. The acquisition makes sense because it puts Disney in a micro-transaction-based business and also positions the entertainment giant to create games around its library of characters, he says, adding that social gaming is here to stay and will grow over time.
August 2, 2010 -- InternetEvolution.com
Disney's $763 million acquisition of Playdom -- one of the big three developers of social games played on Facebook, MySpace, and the other social networks -- was shrewd, John Rogers says. The acquisition makes sense because it puts Disney in a micro-transaction-based business and also positions the entertainment giant to create games around its library of characters, he says, adding that social gaming is here to stay and will grow over time.
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