University of Michigan – Sports Management

April 5, 2017
University of Michigan - School of Kinesiology

Ann Arbor, Michigan

John Goldman will meet with students in the University of Michigan’s Sport Management program to discuss his role as a director of the Italian soccer club Venezia F.C., and his work as a member of Michigan’s Sport Management Advisory Board. John’s talk will cover the role tourism plays in building the team’s brand and the significant changes that have been made in business strategy, marketing and fan engagement, following the 2015 acquisition of the club by Joe Tacopina.