Herrick Art Business Forum: Discussion with Georgina Adam, Author of “Big Bucks: The Explosion of the Art Market in the 21st Century”
2 Park Avenue
New York City
Herrick was proud to host BBC, Financial Times, and The Art Newspaper contributor Georgina Adam, who discussed her book, which explores the transformation of the modern and contemporary art market in the 21st century. Drawing on her personal experience, the book focuses on the development of auction houses into globalized 'art business' firms; the emergence and modi operandi of 'mega-dealers' and middlemen; the 'new frontier' of selling art on the Internet; the radical changes in the profile of art collectors; the phenomenon of the 'branded' artist and the explosion of art fairs.