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Can Offbeat Names Hurt Business?

August 3, 2009 – Media Mention
SmartMoney's SmallBiz

Barry Werbin cautions entrepreneurs against using lewd names for their small businesses because, he says, U.S. trademark law prohibits registering marks that the general public would consider immoral or scandalous. Also, he reminds, landlords can reject tenants for any non-discriminatory reason.